A simpler Amplitude alternative for your website
Amplitude is a broad digital analytics platform with experiments, guides and surveys, aimed at product and data teams. Metrics Hive focuses on what website owners and marketers need, and is ready in minutes rather than weeks.
Get startedWhy people switch from Amplitude
Minutes to set up
Amplitude rollouts usually need engineers and someone to govern the data. Metrics Hive needs one line of code.
Simple, readable reports
Visitors, sources, campaigns, pages and goals on one screen.
Easier privacy compliance
Amplitude uses cookies by default. Metrics Hive's lightweight mode uses none.
Metrics Hive vs Amplitude at a glance
| Feature | Metrics Hive | Amplitude |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Yes Dedicated web analytics product |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | Partial Configurable; loses cross-domain identity |
| Click & scroll heatmaps | Yes | Partial Paid plans |
| Session recordings / replays | Yes | Yes |
| Goal & conversion tracking | Yes | Yes Funnels & conversions |
| UTM campaign tracking | Yes | Yes |
| Free plan | No | Yes Monthly event allowance |
Where Amplitude is the better choice
Amplitude offers a very broad enterprise suite (product and web analytics, experiments, feature flags, guides and surveys) with strong behavioural cohorts and attribution, plus a generous free event allowance.
How to switch from Amplitude
- Add your website to Metrics Hive.
- Install the snippet next to (or instead of) the Amplitude browser SDK.
- Re-create key conversions as goals.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Amplitude running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.