A Cloudflare Web Analytics alternative for when you outgrow the basics
Cloudflare Web Analytics is free and privacy-first, but deliberately basic: no UTM campaigns, no goals and no unique visitors. Metrics Hive keeps cookieless tracking and adds the marketing and conversion reports you need as you grow.
Get startedWhy people switch from Cloudflare Web Analytics
Campaign tracking
Cloudflare doesn't support UTM parameters. Metrics Hive reports source, medium and campaign automatically.
Goals & conversions
Track sign-ups, purchases and key clicks as goals.
Behaviour insights
Switch to advanced mode for heatmaps and session replays on the pages that matter.
Metrics Hive vs Cloudflare Web Analytics at a glance
| Feature | Metrics Hive | Cloudflare Web Analytics |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Partial Basic reports; no unique visitors |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | Yes |
| Click & scroll heatmaps | Yes | No |
| Session recordings / replays | Yes | No |
| UTM campaign tracking | Yes | No UTM parameters not supported |
| Free plan | No | Yes |
Where Cloudflare Web Analytics is the better choice
Cloudflare Web Analytics is completely free, needs no code at all for sites proxied through Cloudflare, and includes Core Web Vitals. For a simple site that just needs pageview counts, it's hard to beat.
How to switch from Cloudflare Web Analytics
- Add your website to Metrics Hive in lightweight (cookieless) mode.
- Add the Metrics Hive snippet; you can keep Cloudflare's analytics running too.
- Set up goals and start tagging campaigns with UTMs.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Cloudflare Web Analytics running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.