A Hotjar alternative with full web analytics built in
Hotjar is great at heatmaps and recordings, but it is not a full traffic analytics tool, so most teams pay for Hotjar and still run Google Analytics. Metrics Hive puts heatmaps, session replays and traffic analytics in one dashboard.
Get startedWhy people switch from Hotjar
One tool instead of two
See where visitors come from, which pages they view, which goals they complete – and then watch the replay or open the heatmap for that page, without switching tools.
Simpler pricing
Behaviour analytics tools typically price by recorded sessions, which gets expensive as traffic grows. Metrics Hive plans include analytics, heatmaps and replays together.
Privacy options
Need consent-free analytics on some sites? Switch them to lightweight cookieless mode, and use advanced mode with replays only where you need it.
Metrics Hive vs Hotjar at a glance
| Feature | Metrics Hive | Hotjar |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Partial Basic traffic overview; usually paired with GA |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | No Cookie based tracking |
| Click & scroll heatmaps | Yes | Yes |
| Session recordings / replays | Yes | Yes |
| Goal & conversion tracking | Yes | Partial Funnels on paid plans |
| UTM campaign tracking | Yes | Partial Available as recording filters |
| Free plan | No | Yes With session limits |
Where Hotjar is the better choice
Hotjar (now part of Contentsquare, which handles new sign-ups) offers on-site surveys, feedback widgets and user interviews in addition to heatmaps and recordings. If qualitative research tools are central to your workflow, Hotjar has a broader feature set there.
How to switch from Hotjar
- Create a Metrics Hive account and add your website in advanced tracking mode.
- Replace the Hotjar snippet with the Metrics Hive snippet (or run both briefly).
- Create heatmaps for your key landing, pricing and checkout pages.
- Set up goals for sign-ups and purchases so you can filter replays by converting visitors.
Frequently asked questions
Does Metrics Hive record every session?
Session replays are recorded up to your plan's replay limit and kept for your plan's retention period.
Are form inputs and passwords recorded?
Password fields are never recorded. Avoid displaying sensitive personal data on pages where you enable replays, as you would with any recording tool.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Hotjar running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.