A Microsoft Clarity alternative that keeps your data yours
Clarity is free, which is hard to argue with. But "free" is paid for with your visitors' data, and Clarity is mostly a behaviour tool rather than a complete analytics platform. Metrics Hive combines both in a product whose only business is serving you.
Get startedWhy people switch from Microsoft Clarity
No ad-company data sharing
Clarity's terms allow Microsoft to use collected data to improve its products and services, including advertising. Metrics Hive never sells or shares your data.
Complete analytics in the same place
Sources, UTMs, goals, realtime visitors and email reports sit next to your heatmaps and replays.
Full data without a consent banner
Since October 2025 Clarity requires consent signals for visitors from the EEA, UK and Switzerland; without consent it falls back to limited tracking. Metrics Hive's lightweight mode is cookieless and counts every visitor.
Metrics Hive vs Microsoft Clarity at a glance
| Feature | Metrics Hive | Microsoft Clarity |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Partial Basic dashboard |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | Partial No-consent mode can't link sessions or returning visitors |
| Click & scroll heatmaps | Yes | Yes |
| Session recordings / replays | Yes | Yes |
| Goal & conversion tracking | Yes | Partial Smart events |
| UTM campaign tracking | Yes | Partial |
| Free plan | No | Yes |
Where Microsoft Clarity is the better choice
Clarity is completely free with generous limits and has useful automatic insights like rage-click and dead-click detection. If budget is zero and privacy requirements are light, it is a reasonable choice.
How to switch from Microsoft Clarity
- Add your website to Metrics Hive in advanced mode.
- Swap the Clarity tag for the Metrics Hive snippet.
- Create heatmaps for the pages you watched most in Clarity.
Frequently asked questions
Is Metrics Hive free like Clarity?
Metrics Hive is a paid product with transparent plans – that is what lets us promise your data is never monetised. Check the pricing section for current plans.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Microsoft Clarity running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.