A Fathom alternative with heatmaps and session replays
Fathom offers clean, privacy-first analytics. Metrics Hive matches that simplicity with its cookieless lightweight mode, and adds the conversion tools – heatmaps, replays and visitor journeys – that pure traffic analytics can't provide.
Get startedWhy people switch from Fathom Analytics
Find out why, not just how many
Traffic stats show a drop in conversions; a heatmap or replay shows the broken button or confusing form behind it.
Same privacy-first approach
Lightweight mode is cookieless and stores no personal data.
Email reports & teams
Send weekly or monthly reports and share dashboards with your team or clients.
Metrics Hive vs Fathom Analytics at a glance
| Feature | Metrics Hive | Fathom Analytics |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Yes |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | Yes |
| Click & scroll heatmaps | Yes | No |
| Session recordings / replays | Yes | No |
| Goal & conversion tracking | Yes | Yes |
| UTM campaign tracking | Yes | Yes |
| Free plan | No | No Free trial only |
Where Fathom Analytics is the better choice
Fathom has a very polished, minimal interface and features like EU traffic isolation. If you will never need behaviour analytics, it is a solid, focused tool.
How to switch from Fathom Analytics
- Add your site to Metrics Hive in lightweight mode for the same cookieless setup.
- Swap the Fathom script for the Metrics Hive snippet.
- Re-create your events as goals and switch to advanced mode on pages where you want heatmaps.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Fathom Analytics running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.