A Matomo alternative without the maintenance
Matomo is a capable, open-source GA replacement – but self-hosting means servers, updates, archiving cron jobs and database growth, and heatmaps & session recordings are a paid plugin (or higher Cloud tiers). Metrics Hive is ready in two minutes with those features included.
Get startedWhy people switch from Matomo
No servers to manage
No PHP upgrades, database tuning or report archiving to babysit.
Heatmaps & replays included
Behaviour analytics are part of the product, not separate premium plugins.
A simpler interface
Matomo mirrors much of the old Google Analytics complexity; Metrics Hive focuses on the reports people actually use.
Metrics Hive vs Matomo at a glance
| Feature | Metrics Hive | Matomo |
|---|---|---|
| Website traffic analytics (pages, sources, devices, countries) | Yes | Yes |
| Cookieless tracking option (no consent banner needed for analytics) | Yes | Partial Can be configured to run without cookies |
| Click & scroll heatmaps | Yes | Partial Paid plugin when self-hosted; higher Cloud tiers only |
| Session recordings / replays | Yes | Partial Paid plugin when self-hosted; higher Cloud tiers only |
| Goal & conversion tracking | Yes | Yes |
| UTM campaign tracking | Yes | Yes |
| Free plan | No | Partial Self-hosted is free; Cloud is paid |
Where Matomo is the better choice
Matomo is open source, can be fully self-hosted for complete data ownership, and has a very deep feature set (tag manager, A/B testing, custom reports). If you need on-premise analytics or that depth, Matomo is a strong choice.
How to switch from Matomo
- Add your website to Metrics Hive.
- Replace the Matomo tracking code with the Metrics Hive snippet.
- Re-create goals; your Matomo database stays available for historical reports.
Try Metrics Hive free
Add one line of code and see your first visitors in minutes. You can keep Matomo running while you compare.
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Competitor information is based on their public websites and documentation as of 22 October, 2026. Features and pricing change, so please check their website for the latest details. All trademarks belong to their respective owners.